All kudos to Tourism Radio® as industry comes out in praise of proudly mother city invention
MEDIA RELEASE
Mother City headquartered Tourism Radio® has a special affinity to Cape Town. Not only did CEO Mark Allewell found the proudly homegrown company in his home town in 2005; 18 months later, Discovery Channel broadcast footage of Allewell’s ingenious invention, featuring key Mother City tourism attractions, which led to a German venture capitalist consortium snapping up the company.
They have not been the only ones to notice that this company is going places: a groundswell of ever increasing support from Mother City tourism industry partners has helped the company expand to Spain and New Zealand.
Explains Allewell: “Global expansion plans for our comprehensive travel guides remain the prime goal for our consortium and this has been evidenced with new locations opening on a regular basis. Aside from highlighting the best of what the Mother City and Western Cape province have to offer, we are looking at expanding across the rest ofSouth Africa. Well researched, quality information is what we do so well. Our listeners are visitors who are looking for places to spend their so-called ‘tourist dollar’ and with up to 15,000 fresh listeners each month, we consider ourselves as an on-board tour guide. We are one of the most targeted mouthpieces for the tourism and hospitality industry.”
Allewell adds that the Tourism Radio® device is fitted at no cost to visitors hiring cars in Cape Town and its immediate surrounds from the following car rental companies:
- First Car Rental
- Hertz Car Rental
- Scenic Car Hire
Tourism Radio's® Global Positioning Satellite (GPS) driven information station aims to make travelling a more fulfilling experience for the self-drive tourist. Its GPS technology transmits information about the driver’s surroundings as they travel through a particular Tourism Radio® zone. Three types of information are aired, namely regional location content, informative radio shows, and a unique Intellipoint system that draws the driver’s attention to prominent landmarks via anecdotes and historical facts